Sound & Effects

Digetic Sound

Sound whose source is visible on the screen or whose source is implied to be present by the action of the film: 

• voices of characters 
• sounds made by objects in the story 
• music represented as coming from instruments in the story space ( = source music)

Diegetic sound is any sound presented as originated from source within the film's world 

Digetic sound can be either on screen or off screen depending on whatever its source is within the frame or outside the frame. 

Another term for diegetic sound is actual sound.

Non-digetic

Sound whose source is neither visible on the screen nor has been implied to be present in the action: 

• narrator's commentary
• sound effects which is added for the dramatic effect
• mood music

Non-diegetic sound is represented as coming from the a source outside story space. 

The distinction between diegetic or non-diegetic sound depends on our understanding of the conventions of film viewing and listening.  We know of that certain sounds are represented as coming from the story world, while others are  represented as coming from outside the space of the story events.  A play with diegetic and non-diegetic conventions can be used to create ambiguity (horror), or to surprise the audience (comedy). 

Another term for non-diegetic sound is commentary sound. 

Typography & Titles

Typography & Titles

Throughout media, written communication is presented in a variety of different ways. This can vary from font style to colour to font size. Choosing the typography with the most appealing aesthetics is extremely important. If the text looks odd &/or out of placed, then this can make the film/video look unprofessional & cheap. As most people will judge something by its appearance, It is important for the typography to look classy and well constructed to leave a lasting first impression. This will help avoid people's prejudgement of the movie/show to be negative.  

Fantasy Genre

Typography can also be used to ascertain particular conventions of a genre that the media is part of. For example, the "Game Of Thrones" titles  follows the aesthetic conventions that are commonly associated with the fantasy genre. The sleek colour scheme also gives it a more "adult" vibe to insinuate that it is intended for an older/maturer audience. The font style is also reminiscent of a regal theme which links with the content of the show which revolves around several royal houses/families competing to take the Iron Throne.

Horror Genre

Similarly, the use of colour for the "Saw" titles also conveys mature themes. However, differences like the smear of red (which contains symbolic references to blood or danger) show that the theme for this movie is horror. The underlining of the word "Saw" looks like it has been slashed against a metal wall which shows a sense of victims becoming trapped & murdered. It is a common symbolic code for horror movies to include