Typography & Titles
Throughout media, written communication is presented in a variety of different ways. This can vary from font style to colour to font size. Choosing the typography with the most appealing aesthetics is extremely important. If the text looks odd &/or out of placed, then this can make the film/video look unprofessional & cheap. As most people will judge something by its appearance, It is important for the typography to look classy and well constructed to leave a lasting first impression. This will help avoid people's prejudgement of the movie/show to be negative.
Fantasy Genre
Typography can also be used to ascertain particular conventions of a genre that the media is part of. For example, the "Game Of Thrones" titles follows the aesthetic conventions that are commonly associated with the fantasy genre. The sleek colour scheme also gives it a more "adult" vibe to insinuate that it is intended for an older/maturer audience. The font style is also reminiscent of a regal theme which links with the content of the show which revolves around several royal houses/families competing to take the Iron Throne.
Horror Genre
Similarly, the use of colour for the "Saw" titles also conveys mature themes. However, differences like the smear of red (which contains symbolic references to blood or danger) show that the theme for this movie is horror. The underlining of the word "Saw" looks like it has been slashed against a metal wall which shows a sense of victims becoming trapped & murdered. It is a common symbolic code for horror movies to include
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