New Logo & Production Company Name
(Mallard Media)
After careful consideration and general feedback from our target audience, we decided to change our production company name which subsequently changed the final outcome of the logo. Our new logo uses the contrasting tones of black & white to create a subtle logo. Black & white also has convention of being classy. Because of this, our new logo has a sense of professionalism to it which further improves its appearance. Also the black & white colour scheme is gender neutral which could appeal to wider audience. "Mallard Media" has an alliteration sound to it so it is more likely to make an impression on new audiences.
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