Production Name & Logo

New Logo & Production Company Name

(Mallard Media)

After careful consideration and general feedback from our target audience, we decided to change our production company name which subsequently changed the final outcome of the logo. Our new logo uses the contrasting tones of black & white to create a subtle logo. Black & white also has convention of being classy. Because of this, our new logo has a sense of professionalism to it which further improves its appearance. Also the black & white colour scheme is gender neutral which could appeal to wider audience. "Mallard Media" has an alliteration sound to it so it is more likely to make an impression on new audiences.

Dead End Typography

Typography

Here is a potential look for the Typography of "Dead End":

Inspiration:

The black typography conveys connotations of death which abides by the conventions of crime dramas relating to a murder case or evil intentions. The glass represents crime as many lives are shattered in crime dramas by law breaking scenarios like murder. The simplicity of the title shows a sense of realism to the project. If we were to go with this idea to represent our film, then we would make the glass an animation - shattering and heading towards the screen to reveal the film title.

The simplicity of the font reflects movie titles like Se7en but the shattered technique was loosely inspired by Black Shard.

Target Audience for "Dead End"

Target Audience for "Dead End"

The BBFC sets most thriller films with a rating of 15 which aims thrillers directly at a more mature audience. Most thriller films also have a viewer-ship of 15-40 year old indicating a mature yet conventionally modern audience. Thriller appeals to both females and males with the mystery genre being predominantly viewed by women (e.g. Midsommer Murders/Insomnia) and the action thriller (e.g. James Bond/Jason Bourne). With elements of both conventions, we intend for our film to appeal to both genders while being predominantly aimed at 15-40 year old viewers. Despite this, the largest more select viewer-ship is 15-21 year old views statistically. Therefore, a thriller with a younger cast is likely to attract this core group more rather than the conventional cast age range of 27-70 (with the Da Vinci Code as an example).

Location Scout

Location Scouting

This path will be the ideal location for the opening shots and also a shot to incorporate the urban background. The trees around created a good lighting effect that allowed us to shoot without the light being too bright.

This underpass is covered in graffiti making it good to set up an urban, gritty theme. The lighting had to be natural due to lack of lighting tools so we had to film on a particularly cloudy day so the contrast did not cause confusion.

Davids Lane is a very busy roundabout near an industrial park. This could work well as an establishing or filler shot to reinforce the gloomy feel and tone of the product.

Here at this location in Cuckoo's Hollow nature reserve, will be the concluding part of the opening sequence. It is loosely based on Netflix's The Killing to present influences and further reinforce gloominess.

The house on the left is where our group member Harry lives. He had a garage with good lighting and space for the Alchemy scenes. The garage wasn't regularly visited so there would be no sound contamination. 

BBFC

BBFC (British Board of Film Certification) 

A BBFC is a certificate assigned to a film or tv show that states the recommended age for the viewing of it's content.The age restriction is determined by amounts of certain explicit themes shown in the production (e.g. explicit language, sexual themes, drug use, etc.)

TV shows that inspired us

TV Shows that inspired us 

The Killing (US) is a bleak look at police work and follows a gripping and twisting murder case. The style of it and the simplicity of the scene set ups. It also has very dark themes such as addiction, the abuse of Native Americans, corruption of power and money, and depression. 

The narrative is relatively basic for a murder mystery show but it extends to follow a more realistic narrative where the lines between good and evil becomes more blurry.

The lighting is very poignant as it is all very grey scale adding to the atmosphere of mystery & oddly oppression.

Luther is one of the most focal inspirations for our project as it highlights the tormented lives of people who solve the most heinous murders.

It portrays a deeply troubled individual working on the fringes of acceptable law enforcement. A running sub-plot focuses on this and a task force designed to remove Luther from his job which he does in a controversial unorthodox way.

Villain Tropes

Villain Tropes

The xenomorph in Ridley Scott's original horror/thriller, Alien is first and foremost a hunter. A monstrous killing machine, the xenomorphs sole purpose is to kill making him/her unpredictable and highly dangerous. Arguably the greatest villain of all time due to their ferocity, the xenomorph has spawned a whole franchise lasting even now.

A thriller film is often defined by the villain rather than the main character. Their menace/threat that they pose 

is often the driving force of the film and so they are remembered for that.